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Readers Don't Buy Books. They Buy Solutions to Problems They're Tired of Having!

Readers Don't Buy Books. They Buy Solutions to Problems They're Tired of Having!

Published on: 03/27/2026

Most readers don’t buy books—they buy solutions to problems they’re tired of having. Learn how nonfiction authors can position their ideas in the right rooms, attract the right readers, and turn expertise into consistent book sales.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

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